Post by larissa on Apr 11, 2016 1:48:10 GMT
In the The Constructive, Destructive, and Reconstructive Power of Social Norms reading, it was mentioned the importance of social norms and the aim to reduce undesirable conduct through social-norms marketing campaigns.
As stated,
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The truth is that many of us either overestimate or underestimate the prevalence of undesirable behaviors such as alcohol consumption, smoking habits, and sexual harassment.
What do you think causes our misperceptions of these behaviors? What are some other behaviors which you have either overestimated or underestimated?
As stated,
The rationale for the social-norms marketing approach is based on two consistent findings: (a) The majority of individuals overestimate the prevalence of many undesirable behaviors, such as alcohol use among peers (e.g., Borsari & Carey, 2003;Prentice & Miller, 1993), and (b) individuals use their perceptions of peer norms as a standard against which to compare their own behaviors
The truth is that many of us either overestimate or underestimate the prevalence of undesirable behaviors such as alcohol consumption, smoking habits, and sexual harassment.
What do you think causes our misperceptions of these behaviors? What are some other behaviors which you have either overestimated or underestimated?
